Determining an optimal retail location by using GIS

Authors

  • Nikola Trubint Public Enterprise of Postal and Telecommunication services 'Serbia', Belgrade
  • Ljubomir Ostojić Public Enterprise of Postal and Telecommunication services 'Serbia', Belgrade
  • Nebojša Bojović Faculty of Ttransport and Traffic Engineering, Belgrade

DOI:

https://doi.org/10.2298/YJOR0602253T

Keywords:

GIS, location, retail outlet, market zone

Abstract

Reengineering of retail networks is a continual process that has been in the forefront of management attention worldwide. The central question is how to achieve positive business results under high costs, but at the same time maintain the attained service quality. This reengineering process may be implemented successfully only if preceded by detailed preparations concerning, primarily, the analysis of business results, market potentials and retail outlet location. GIS tools offer a strong support to this process. Apart from theoretical considerations, this paper will also present the use of GIS as a tool in determining the optimal locations of the Serbian post retail.

References

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Published

2006-09-01

Issue

Vol. 16 No. 2 (2006)

Section

Research Articles

License

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