JHA, P.C.; MANIK, Prerna; CHAUDHARY, Kuldeep; CAMBINI, Riccardo. Optimal pricing and promotional effort control policies for a new product growth in segmented market. Yugoslav Journal of Operations Research, [S. l.], v. 25, n. 1, p. 73–91, 2015. DOI: 10.2298/YJOR130217035J. Disponível em: https://yujor.erc.fon.bg.ac.rs/index.php/yujor/article/view/427. Acesso em: 26 aug. 2025.