AGGARWAL, Sugandha; GUPTA, Anshu; KAUL, Arshia; KRISHNAMOORTHY, Mohan; JHA, P.C. Multi-product dynamic advertisement planning in a segmented market. Yugoslav Journal of Operations Research, [S. l.], v. 27, n. 2, p. 169–204, 2017. DOI: 10.2298/YJOR170117016A. Disponível em: https://yujor.erc.fon.bg.ac.rs/index.php/yujor/article/view/498. Acesso em: 25 nov. 2025.