OYATOYE, Emmanuel Olateju; ADEBIYI, Sulaimon Olanrewaju; AMOLE, Bilqis Bolanle. Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services. Yugoslav Journal of Operations Research, [S. l.], v. 28, n. 2, p. 275–290, 2018. DOI: 10.2298/YJOR171104022O. Disponível em: https://yujor.erc.fon.bg.ac.rs/index.php/yujor/article/view/540. Acesso em: 30 jul. 2025.