EZIMADU, Peter E.; NWOZO, Chukwuma R. Modeling dynamic cooperative advertising in a decentralized channel. Yugoslav Journal of Operations Research, [S. l.], v. 28, n. 4, p. 539–566, 2018. DOI: 10.2298/YJOR150520023E. Disponível em: https://yujor.erc.fon.bg.ac.rs/index.php/yujor/article/view/554. Acesso em: 26 aug. 2025.