EZIMADU, Peter E. Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory. Yugoslav Journal of Operations Research, [S. l.], v. 30, n. 2, p. 147–176, 2020. DOI: 10.2298/YJOR181115001E. Disponível em: https://yujor.erc.fon.bg.ac.rs/index.php/yujor/article/view/616. Acesso em: 28 aug. 2025.