Aggarwal, Sugandha, Anshu Gupta, Arshia Kaul, Mohan Krishnamoorthy, and P.C. Jha. “Multi-Product Dynamic Advertisement Planning in a Segmented Market”. Yugoslav Journal of Operations Research 27, no. 2 (May 1, 2017): 169–204. Accessed August 26, 2025. https://yujor.erc.fon.bg.ac.rs/index.php/yujor/article/view/498.